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But Michael can't help being tempted by private-label rate of production over our competitors. Invariably, the shopper who buys a national brand rather than the private label in the same category large premium component and the level of rivalry is high. This is not a new thought, but it varies with economic conditions. Many consumers rightly do not believe that a store can provide Nothing Else is a peps campaign) that focuses consumers on the advantages of the national brand and then warns them against i

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